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Conversion System

Authority
Webinar Funnel

Registration → behavior-based reminders → show-up sequence → post-event offer. Built to warm buyers before the pitch.

The average webinar show-up rate is 30–40%. This funnel pushes 60–70% by using behavior-triggered reminders, pre-event content, and SMS sequences timed to the person's registration date - not a generic broadcast.

60–70% show-up rate Behavior-based reminders Post-event offer sequence
System preview
RESERVE MY SPOT
DAY BEFORE
MORNING OF
1 HR BEFORE
ATTENDEE
Offer sequence
NO-SHOW
Replay + re-engage
How it works

The full funnel journey

Six steps - registration through close. Each one timed to the registrant's behavior, not a broadcast schedule.

1
Registration Page
Clean, fast registration with date/time selection. Mobile-optimized. Urgency without hype.
2
Thank You + Cal
Confirmation page + calendar link + first email with "what to prepare"
3
Reminder Sequence
Day-before, morning-of, 1-hour-before reminders via email + SMS. Personalized by name + time
4
Live / Replay
Zoom, GHL, or embed. Post-event replay link fires automatically for no-shows
5
Offer Sequence
Post-webinar email + SMS for attendees vs no-shows - different messages, same pipeline
6
Close
Booking link or order form. Social proof reinforcement. Limited-time clarity (not fake urgency)
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Show-up rate is the whole game

The difference between a 35% show-up rate and a 65% show-up rate isn't the content - it's the reminder timing and the channel mix. This funnel gets that right by personalizing every reminder to the registrant's timezone and enrollment date.

What we build

Every component, wired together

Six specific deliverables. Registration through close - with branching logic that treats attendees and no-shows differently.

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Registration landing page

Clean, mobile-first registration page with date and time selection. Urgency elements that respect your audience - no fake countdown timers or cheap pressure tactics.

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Thank you + calendar page

Post-registration confirmation page with one-click "Add to Calendar" for Google, Apple, and Outlook. First email fires immediately with what to prepare before the event.

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Behavior-triggered reminder flow

Day-before, morning-of, and 1-hour-before reminders sent via email + SMS. Personalized by first name and event time. Timed to the registrant's enrollment date - not a mass blast.

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Attendee vs no-show branching

GHL workflow detects attendance via tag or webhook and routes leads to the correct sequence. Attendees get offer messages. No-shows get replay delivery and re-engagement copy.

Post-event offer sequence

Multi-email offer sequence for both attendee segments. Copy that references webinar content to maintain context. Designed to close within 48-72 hours of the event ending.

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Replay delivery system

Automated replay delivery for no-shows with a 24-48 hour window. Replay email includes key takeaways and the offer. Tracks opens and clicks to re-trigger follow-up automatically.

Fit check

Who this funnel is built for

This system is built specifically for webinar-first sales processes. It doesn't try to be everything - it makes webinars convert better.

Good fit

Financial coaches, business consultants, therapists offering group programs, wellness practitioners launching courses, and agencies using webinars as a sales channel.

  • You run webinars or live trainings as part of your sales process
  • Your show-up rate is under 50% and you want to fix it
  • You want attendee and no-show sequences to run automatically
  • You're on or ready to move to GoHighLevel

Not a fit

Businesses that don't have a webinar or live training as part of their sales process.

  • You don't use webinars or live events in your sales process at all
  • You're looking for a direct booking or lead gen solution (see other systems)
  • You want a simple page without the full automation stack

Not using webinars yet? The High-Ticket Consultation funnel might be a better starting point.

Don’t have GoHighLevel yet?

We’ll set you up and run the whole system

If you don’t have a GoHighLevel account yet, we handle everything - account setup, system build, and ongoing management. Monthly plans start at $97/mo.

See Monthly Plans Why you need this
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Ready to build

Double your show-up rate. Triple your post-webinar close rate.

Book a 30-minute build call. We'll audit your current webinar flow, identify exactly where registrants are dropping off, and scope a full behavior-triggered system inside GHL.

Book a Build Call See all conversion systems View GHL services