📄 Free Template

Fast Funnel Build Template

Build a speed-optimized GoHighLevel funnel from scratch. Every step is designed to hit 90+ PageSpeed scores from day one - so you never have to retrofit speed fixes later.

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Page Structure

Start with a lean layout - every extra row costs load time

6 items

Use a single-column layout for the entire funnel page

Multi-column layouts in GHL add extra wrapper divs and CSS. Single-column renders faster and converts better on mobile.

Limit the page to 5-7 sections maximum

Hero, problem, solution, proof, CTA, FAQ, footer. Every extra section adds DOM weight and slows rendering.

Design mobile-first, then adjust desktop - not the other way around

70-85% of ad traffic is mobile. Build for the smallest screen first, then scale up.

Add a sticky CTA button that follows the user on scroll

Use GHL's sticky section feature or position:sticky in Custom CSS. Always-visible CTAs lift conversions 15-22%.

Remove all unused GHL rows, columns, and hidden elements from the builder

Hidden elements still load in the DOM. Delete them - don't just hide them in the GHL editor.

Set a max-width of 1200px on the page container to prevent ultra-wide stretching

Uncapped widths cause images to scale unnecessarily on 4K monitors, wasting bandwidth.

Hero & Above-the-Fold

The first 600px of screen height determine bounce or scroll

5 items

Compress the hero image to under 150KB in WebP format

The hero image is almost always the Largest Contentful Paint (LCP) element. Smaller = faster LCP = better scores.

Use a clear H1 → subhead → CTA hierarchy with no competing elements

One headline, one subhead, one button. Remove decorative elements that push the CTA below the fold on mobile.

Ensure the primary CTA button is visible without scrolling on iPhone 12 (390px)

Test in Chrome DevTools at 390×844. If the CTA isn't visible, shorten the headline or reduce top padding.

Preload the hero image in the funnel head tracking code

Add: <link rel="preload" as="image" href="your-hero.webp"> in Funnel Settings → Head Tracking Code.

Set a solid background color behind the hero to prevent white flash during load

Match the hero image's dominant color as the section background. Eliminates CLS flash before the image renders.

Image & Media Rules

Images are 60-80% of page weight - get these right

6 items

Convert every image to WebP format before uploading to GHL

WebP saves 25-35% over JPEG at equivalent quality. Use Squoosh.app or TinyPNG for batch conversion.

Keep each image under 200KB (hero) or 80KB (body/testimonials)

Target 80% quality for WebP. Virtually no visible difference at half the file size.

Match image dimensions to their display size - no 2000px images shown at 400px

Oversized images waste bandwidth and slow decoding. In GHL, match the image container width in the builder.

Add loading="lazy" to all images below the fold

GHL doesn't add this by default. Add via Custom CSS or a GTM script on page load.

Add explicit width and height attributes to every image to prevent CLS

Images without dimensions cause layout shifts as they load. CLS directly affects ad Quality Score.

Replace animated GIFs with MP4 (autoplay, muted, loop)

An MP4 is typically 10× smaller than an equivalent GIF. Massive LCP improvement on motion-heavy pages.

Script Discipline

Third-party JS is the #1 silent speed killer on GHL funnels

5 items

Load all third-party scripts with async or defer attributes

async = load + execute when ready. defer = execute after HTML parsed. Never load third-party JS synchronously.

Delay GTM initialization until first user interaction on organic/SEO pages

Delaying GTM by 3 seconds or until first click significantly improves LCP without losing conversion data.

Remove every script that isn't actively used (old pixels, abandoned chat widgets)

Each unused script adds 100-500ms of blocking time. Audit quarterly - old integrations accumulate fast.

Use font-display: swap on all Google Fonts to prevent invisible text flash

Add &display=swap to the Google Fonts URL in GHL settings. Prevents blank text while fonts load.

Limit to 2 font families maximum (1 is ideal for landing pages)

Every additional font family adds a render-blocking network request. Cut to essential weights only.

GHL-Specific Settings

Platform defaults that silently slow your funnel down

5 items

Disable unused GHL modules (chat widget, reviews widget) on ad landing pages

Each GHL module loads its own JS bundle. Disable everything you're not actively using on that specific page.

Place custom code in the correct location: tracking in Head, scripts before </body>

Head code blocks rendering. Body code runs after paint. Wrong placement is the most common GHL speed mistake.

Check the mobile preview in GHL builder - then verify on a real device

GHL's mobile preview is approximate. Always verify on an actual iPhone/Android before launching.

Audit GHL's built-in CSS for unused rules using Chrome Coverage tab

DevTools → Coverage → Reload. Red = unused CSS. GHL pages often carry 40-60% unused styles.

Check for duplicate script tags (GTM loaded twice, multiple GA4 instances)

GHL + platform-injected scripts often duplicate tracking. Use Google Tag Assistant to detect duplicates.

Pre-Launch Speed Check

Verify everything before you send traffic

5 items

Run the page through PageSpeed Insights and target 90+ mobile score

pagespeed.web.dev. Record both mobile and desktop. Mobile is the score that matters for ad traffic and SEO.

Verify CLS is under 0.1 - no layout shifts during load

Watch the page load on mobile. If anything jumps or shifts position, find the element and add explicit dimensions.

Test on a real mobile device over cellular data (not WiFi)

WiFi masks speed issues. A page that loads in 1s on WiFi may take 4-6s on LTE. Test real conditions.

Verify all tracking pixels and conversion events still fire correctly

Script changes (async, defer, delay) can break event order. Use GTM Preview mode to verify all tags fire.

Document your baseline scores for comparison after 30 days of traffic

Screenshot PageSpeed results, record GA4 bounce rate, and note conversion rate. Compare monthly.

Want ATJ to build your speed-optimized funnel?

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